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April 20, 2012


by Erin Wilkinson Hartung

Headline should read…Lion replaces dog as man’s best friend.

The story goes something like this.

A man was sleeping on the side of a road in his car with the doors wide open. It was hot and he wanted a cross breeze. A desperate lion chased by a pack of wild dogs jumped in the car knowing the dogs wouldn’t approach the man. The man wakes to a quivering lion’s head next to him. He passes out from fear and is rescued shortly afterwards by onlookers. He wakes up two days later in the hospital. He remembers the awful lion’s breath and can’t seem to shake it wherever he goes. They now call him “Bwana Simba” or “Lion Man”. There is real power in story-telling in African cultures. And with tales like the “Lion Man” I am teaching the importance of good story-telling in the way people communicate on Tanzania about ideas, myths and even brands and products.

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